3 minute masterclass: Anna-Marie Solowij, co-founder of beautyMART

Award-winning former Beauty Director of British Vogue, Anna-Marie Solowij is what I can only term a ‘super creative’ – one of those fabulous individuals with an endless stream of marvellous ideas. What makes her unique is her ability to to constantly adapt and change, keeping those ideas – and her profession – relevant.

“I think it’s important not to restrict your horizons because every aspect of  your work connects and reflects.” – anna-marie solowij

Take her latest venture, BeautyMART: an emporium of undiscovered brands, pre-trend edits and expert-approved products that really deliver. Co-founded with Millie Kendall MBE (she of Ruby & Millie fame), this is a dynamic business that is always in touch with and ahead of the market. So how do they do it?

During our #TeaAt3 interview for TMTV, I asked the duo to share their secrets to business success. Whilst Millie offered her guide to networking in the social media age (more here), Anna-Marie passed on her tried & tested advice re staying ahead of the career game.

Anna-Marie’s 3-step guide to keeping your career current

1. if you can freelance, do..

I don’t know anyone who does just one job anymore. It’s the ‘slashie’ way of working: I’m a retailer/beauty journalist/ trend reporter/interviewer/presenter/blogger. I think it’s important not to restrict your horizons because every aspect of your work connects and reflects.


2. if you have a good idea, voice it…

Pursue your idea, then make sure you work with people that can bring those ideas to life if you can’t realise them by yourself. I’ve always been good at ideas but would end up not following them through or giving them away, mainly because I didn’t have the time or the knowledge to pursue them. With experience, I’m much better at that now and working with a business partner who has complementary skills and knowledge – as well as drive – really helps.


3. be your own boss…

Taking responsibility for oneself at work, even with the cushion of a corporate structure, line manager and clear cut duties, helps any career to progress in the right way. It’s about being a grown-up at work rather than a child. Do you need nannying or can you be trusted to get on with it responsibly? Are you capable of taking charge, leading new thinking and practices; seeing something through without being nagged to do it? What it comes down to is: if you suddenly had to do your job as a freelance, could you do it successfully?

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