3 minute masterclass: Millie Kendall MBE, co-founder of beautyMART

During her career as a retail maven and brand creator Millie Kendall has been instrumental in the success of cult brands including Shu Uemura, Aveda, Tweezerman, and Ruby & Millie. In 2007 Millie was awarded an MBE for services to the cosmetics industry but what is most impressive is her vivacity. This lady truly is larger than life and gung-ho for a challenge.

Take her latest venture, BeautyMART: an emporium of undiscovered brands, pre-trend edits and expert-approved products that really deliver. Co-founded with award-winning former Beauty Director of British Vogue, Anna-Marie Solowij, this vibrant business is always in touch with and ahead of the market.

During our #TeaAt3 interview for TMTV, I asked the BeautyMART ladies to share their secrets to business success. Whilst Anna-Marie passed on her tried & tested advice re staying ahead of the career game (more here), Millie offered her insider guide to modern day networking.

Millie’s top tips to networking in the social media age

1. there are no rules to networking

Remember this is your network and is a reflection of you and your personality. There are no rules, so do as you wish. I think social media networking is a massive opportunity to have an opinion, I wouldn’t use it any other way. Social media has given us a voice – we’d be mad as 21st century women not to use it to good effect.

2. relax about the numbers

Networking and influencing isn’t about how many numbers you have, but how deeply you affect peoples thinking and behaviour. If they never know if came from you that’s fine, in fact it’s great. Maybe we should call it invisible networking, or invisible influencing. The thing to remember is that it’s a lot less pressure to network this way. Relax.

3. always stay true to yourself and your opinion, in all forms of networking

I think that being forthright and outgoing can often interpreted as overbearing, but if that is your personality then why change it? I think we change too much of ourselves on our social networks: we filter out pictures, we hide our freckles and soften our voices – it’s not being honest. I look at my social media platforms as being my curated magazines: Twitter is my opinion and my voice (my newspaper in a way), Facebook is my community and reflects my life in a deeper way (my family and friends being my audience), whilst Instagram is my visual voice (what I like to look at and enjoy). I am always as much myself on these platforms as I am in person.

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