Want something that (nearly) no-one else has got? Now I’m not suggesting you abandon your failsafe beauty favourites (never!), but there’s a certain buzz about finding a new product out there that’s under the radar; something awesome you know you’ll be among the first to try, right?
In my experience there’s no better discovery than a beauty exclusive. That relatively rare occurrence when a retailer sources an overseas or fledgling brand and becomes the only UK store where you can actually buy it. Or when a couple of established brands get together for a gorgeous limited edition collaboration – such as this Aromatherapy Associates London for Liberty oil below.
There are so many new products hitting the market it’s hard to know where to begin, so the seal of approval from a reputed retailer is always a great indicator. I’ve picked my 3 go-to beauty destinations to help get you started…
3 must-buy beauty destinations
I love Cultbeauty because they take a fresh approach to shopping for beauty. Rather than operating as just a store front, the whole ethos of the site is that the products are genuinely curated – chosen specifically for their performance and results by people who really know their stuff. Kind of takes the risk-factor off your purchase as you KNOW that what you buy is going to deliver.
Primarily a beauty box subscription service (where a customised selection of 5 luxury size samples are sent to you each month for a set fee), you may not also know that you can buy full size EVERYTHING on their online store. Originating in America, by its sheer nature there are a lot of cool American brands to be found (including their own brand LOC) and having interviewed co-founder Katia Beachamp, I can attest that her & her entire team are beauty obsessed – and doing the hard work for you!
I love to glide about the Liberty London beauty hall (on days I’m not towing a pram around with me at least), but there’s a lot to be said for hitting up their online store. Not least because they have a handy section dedicated to their DIVINE exclusive product lines, which makes shopping them a breeze!