3 shop drop: French labels you need on your radar

At art college I recall swooning over the effortless cool of the Parisian girls; on a trip to Paris I sat in corner cafés sketching, while being impossibly mesmerised by the confident nonchalance of the women sashaying by. Years later the feeling is no different.

French women have ‘it‘. Call it aura, style or even just self assurance, but that something is exquisite. And while yes, much of the ‘je ne sais quoi’ is down to how they carry themselves, but what they wear and how they wear it, is a major factor. France, after all, is the home to Dior, Chanel and Lanvin.

However, in recent years there’s been a surge in mid-range Gallic labels making your French wardrobe ever more attainable. From bohemian-inspired Sessùn to laid-back Leon & Harper or a couple of my personal favourites, Claudie Pierlot and Maje, there’s a little sartorial taste of France for all of us. So after a difficult edit, here’s my pick from the top 3 labels you need on your radar…

1. Sézane

This on-line fashion store was launched by Morgane Sezalory back in 2013. Renowned for casual elegance and the finest fabrics, this is affordable French style at its best with four collections unveiled in March, May, September and December. These are then supplemented each month by new lust-worthy products.

Sézane Rosie blouse, £80 – BUY!

Sézane low Scarlett sandals, £130 – BUY!

Sézane 1967 – The Brut Sexy high-waisted jeans, £85 – BUY!

2. Ba&sh

Founded by Barbara Boccara & Sharon Krief, this label is highly sought-after and distinctly Parisian. A favourite amongst bloggers and fashion editors, you can expect beautiful bohemian pieces and impeccable cuts.

Ba&sh Umberto top, £180 – BUY!

Ba&sh Bianca shopping bag, £165 – BUY!

Ba&sh Tanja smocked dress, £165 – BUY!

3. The Kooples

The Elicha brothers, Alexandre, Laurent and Raphaël along with Nicolas Dreyfus, launched the label in 2008. It’s a story of success as their androgynous look won over the most fashionable – think gender-neutral clothes, Parisian chic and a little London rock ‘n’roll.

The Kooples embroidered shirt, £185 – BUY!

The Kooples broderie anglaise dress, £195 – BUY!

The Kooples lace-insert loose fit crepe shirt, £160 – BUY!

Ashling McCloy


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