3 shop drop: lagom living, the hottest new interior trend

Maybe it’s because I’m seven months pregnant, but this year I’m completely embracing winter. I’m already lighting a fire every evening; batch-cooking casseroles and stockpiling cashmere socks, scarves and sheepskin cushions as I prepare to fully hibernate, only to emerge from my cocoon in spring with a new baby (and hopefully, less cushion-like body weight).

Luckily for me, this year’s big interior trend totally taps into my nesting instinct. Building on last year’s homes obsession with Danish ‘hygge’ (which loosely translates to cosiness in English)  the minimalist Scandinavian vibe ‘Lagom’ is next on the home style list.  Essentially it’s a ‘less is more’ frugal philosophy with a focus on simplicity and sustainability – Swedish furniture store IKEA has even created its own project ‘Live Lagom‘ to teach people how to make life more sustainable.

Interiors-wise the ‘Lagom’ colour scheme is calm; think soft neutrals in a palette of frosty whites, ash blacks, mocha and pearl greys. There’s also a focus on ‘outside-in’ resourcefulness – filling your home with natural materials like woods, willows and wickers as well as loved-but-luxe fabrics like sumptuous sheepskins, tactile chunky cable-knits and angora throws that will last forever. So batten down the hatches and take a look at my edit from these 3 great online stories and I promise you’ll be ready for whatever that cruel mistress Winter may throw at you!

1. notonthehighstreet.com

This site has long been the bastion of beautifully crafted, home-made design and has given independent stockists, artisans and craftspeople a shopfront for their well-made wares, allowing them to make their individual mark on homestyle away from the noise and competition of high street. And we love them for it.

Primrose & Plum Bamboo table lamp with ivory shade, £120 – BUY!

Marquis & Dawe cosy cotton pom pom throw, £49 – BUY!

High Fibre design hand knitted hot water bottle cover, £35 – BUY!

2. cox and cox

This unique and eclectic online homeware and gift shop has gone from strength to strength since it launched back in 2001. Their stylishly transformative pieces will soon become stalwarts to your homestyle – think simple but well-made style.

Supersoft Faux Fur bean bag – wolf, £350 – BUY!

Willow log carrier, £65 – BUY!

Curly sheepskin natural rug, £175 – BUY!

3. coggles

A premium retailer that delivers designer collections from both established and up and coming fashion houses, designers and labels. If it’s long-lasting luxe lifestyle quality you want, this is the site for you.

Le Creuset Signature Cast Iron Oval casserole dish 23cm, £109 – BUY!

Broste Copenhage Tibetan sheepskin cushion, £59 – BUY!


Stelton 1.25L Theo Teapot, £89.95 – BUY!

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