It’s no secret that I’m a fan of the US; I spent many a childhood summer with family scattered along the east coast and aged 18, I spent a year in the midwest embracing cowboy boots and overalls. Back then, jetting to America was the only way to nab unique buys not to be found in the UK – like Urban Outfitters tees or Anthropologie floaty dresses. However, stateside brands including both Urban Outfitters and Anthropologie have now successfully infiltrated the UK market alongside high street stalwarts TK Maxx and Victoria’s Secret – and still they keep coming.
The labels I’m currently coveting are less about fast fashion and more about classic, timeless pieces. That to me is worth every penny (or cent….) So here they are, my 3 go-to US brands…
Most people know this iconic brand for its eminent high-low mix style. But what will the future hold with famed president and executive creative director, Jenna Lyon’s recent departure? We can only hope as Somsack Sikhounmuong takes over as chief design officer, that the label will flourish.
Launched back in 2011 with a simple cotton t-shirt, the San Francisco brand now has a waiting list of around 15, 000 for its soft leather shoes, The Day Heel, while the label’s The Wide Leg Crop Pant sold out within 48 hours. But the key sell: for every item sold, Everlane lists the labour and transportation costs, making it very clear where your purchase has come from. Watch this name; it’s going to be big here too.
Due to ship to the UK later this year, but you can currently get Everlane shipped to the UK using myus.com.
Once my best kept shopping secret, on past trips to the US, I’d sweep up at the Madewell sales while buying up their latest denim. Their jeans are good – really good – but the J.Crew owned label is also thriving with their on-trend pieces, tomboy charm and artsy style. And they ship to the UK, so man, am I in trouble…
(for more denim jackets click here)