label love: Boden


Like most people, I have my fashion go-tos – those stores you can always rely on for an instant retail pick-me-up. Until recently, Boden was not one of them. Don’t get me wrong, I was a very loyal shopper to the online Brit brand, but that was more for their kidswear (seriously cute stuff btw).

But over time Boden has caught my attention in a big way; through its social media, fashion blogger collabs and styling, it’s got the style savvy lot cooing over each new drop. And let me assure you that this is no ad or sponsored post, this is me genuinely saying that Boden collections are spot on.

From its highly coveted Breton top to the leopard print accessories, there is something for everyone. Yes, you will find beautifully made classics, wardrobe essentials and good tights, but you will also discover slogan sweatshirts, red velvet shoes (WANT), suede mini skirts and designer saddle bags.

As Editor at, where you’ll find all the editors’ fashion picks, I could clearly see that there was something exciting afoot. With the label constantly cropping up on the pages of Cosmopolitan, Red, Stylist and Grazia, I wanted to know more. What is all the fuss about? Well, a lot apparently.

The editorial team ordered in a bulk load and was set the task of styling up our Boden picks (click here to see us all). There was a polite scuffle for the Clementine coat and plenty of oohing and aahhing over each unwrapped item. From the twenty-something to the thirty-something in the office, each one of us indulged in that aforementioned retail pick-me-up.

The camel coat is having its moment in the spotlight, so that was a no-brainer for me, and the stripe polo: simply a genius update on my Breton, but those shoes… this bag… ! Boden, I do believe I love you…



shop the look:

    Boden Sally coat, WAS £139, NOW £97.30
    Boden featherweight polo neck, £26.50
    Boden Mayfair modern skinny, £49.50
    Boden Pony saddle bag, £109
    Boden Wave mid court, £99.50

And because I couldn’t resist a peek at the kids’ section, I had to share my top picks for the little ones, too!

3 of my favourite mini buys

1. for the girls

boden-bootsBoden Chelsea boots, £54.50

2. for the boys (or the girls!)

boden-boys-topBoden raglan logo tee, £21.50

3. for the babies

baby-bodenBoden cosy sweatshirt dress, £18

Ashling McCloy


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