the label that’s guaranteed to keep you looking chic in the heat

After a scorchio week, we’re all feeling a little frazzled – and potentially pretty dishevelled (or maybe that’s just me?!) Though one lovely friend pleaded: ‘Do a post on how to stay AND look cool in the sun…’ I definitely can’t claim to have nailed this myself (the lady who witnessed me mid sweaty meltdown en route to my six year old’s ballet class will testify to this). However, I do know one label that can help.

Resort wear brand, Pampelone was founded by the incredible Holly Scarsella (from her kitchen, no less). It’s become not just an Insta-hit, but also one of the fastest growing fashion brands – the Bardot dress has sold out over six times and been worn by top bloggers including Pandora Sykes and Olivia Palermo.

Bardot dress, £85 – BUY!

Originally inspired by the effortlessly glam women of St Tropez,  Scarsella’s aim is to deliver a taste of the Cote D’Azur straight to your door. We’re talking beautifully embroidered maxi dresses, tasselled tunics and off-the-shoulder playsuits. The range includes collections named after stylish locations: Cote D’Azur, obviously, but also Capri to unleash your inner Italian contessa and Eivissa for the gorgeous Ibiza bohemian.

Amalfi dress, £145 – BUY!

Amalfi maxi dress, £145 – BUY!

I’ve been seduced; each piece is made of the highest quality cotton and ethically made in India. I’m convinced the Amalfi maxi dress has transformative attributes – gone is the sweaty mess and (in my head) I’m now ready to mingle with Champagne-swilling A-listers… if I knew any. Ok, a party with my six year old it is then…

3 reasons to LOVE Pampelone

1. it’s not just for the beach

None of the dresses feel like your standard flimsy beach cover-ups; each one is lined and exquisitely crafted. You can also take your pick from a selection of embroidered blouses to wear with jeans.

55 Blouse, £80 – BUY!

2. it’s making a difference

The newly launched Mini-Me collection is made up of their three (good number!) best selling pieces with 100% of the proceeds going to mothers2mothers – a charity that’s decreased mother-to-child transmission of HIV in sub-Saharan Africa from 40% to 2.1% and aims to create a generation free from HIV.  

Mini-Me Provence tunic, £50 – BUY!

3. 20% off until Thursday

For the quality, this brand is remarkably affordable, but it’s offering this sneaky discount to help us recover from the heat wave. Simply use the code HEATWAVE20 at checkout. You’re welcome!

Eivissa maxi dress, £165 – BUY! 

Ashling McCloy


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