Today saw the launch of ‘Grow’ a powerful new Domestic Violence prevention campaign from Refuge in which a victim goes through life feeling isolated and alone until she meets someone from Refuge. It has moved us all here at triplemelt.
“Isolation is a common tactic of control for abusers –it is one of the many ways perpetrators gradually erode a woman’s identity.” – Sandra Horley CBE, chief executive of Refuge
The animated video is the vision of creative agency BBH and is poignantly accompanied with a song by critically acclaimed singer-songwriter Frances. The message is: ‘When the world doesn’t see what you’re going through’ and the aim of the campaign is to reach young victims of domestic violence and let them know that they’re not alone. Watch it, and be moved.
Sandra Horley CBE, chief executive of Refuge, says: “Domestic violence is the biggest issue facing women and children in our society: two women a week are killed at the hands of their partner in England and Wales alone. Yet often, it is a case of ‘out of sight, out of mind’. Just like in the animation, women experiencing abuse can feel they have nowhere to turn. Isolation is a common tactic of control for abusers – it is one of the many ways perpetrators gradually erode a woman’s identity, like water dripping on a stone. Music is a powerful and effective way to reach people, especially younger people, with important messages. Thanks to Frances’ legions of fans, more young women will be made aware of the support Refuge can provide.”
So do what we have done today: like, share and repost the video across social media and let’s be part of the conversation that makes sure victims know that they are not alone: we do see, we do know and that there is help available, whenever they need it.
For more information or advice on domestic violence issues visit www.refuge.org.uk