You know a beauty brand is HOT when it takes over Knightsbridge tube station the day it launches in Harvey Nichols. Spare a thought for those poor confused tourists hunting for ‘Fenty Beauty‘ on the tube map earlier this month. Too many lols.
But just goes to show, when a makeup line is launched by Rihanna the world – and her 56.7M instagram squad – sits up and takes notice. For good reason too. This range is as cool as its namesake – and incidentally actually named after Ri-Ri (who knew Rihanna was really called Robyn Rihanna Fenty? Fact: Robyn’s rule 😉 )
There’s a LOT of hype and raving out there about Fenty Beauty. So what’s to know? First & foremost, it’s a makeup line rooted in skin enhancement and ALL about the base – so far there’s just one universal lip gloss and no eye colour in the line up at all. Secondly it’s all inclusive, with a mission to deliver products that perform across ALL skin types and tones. Which is does magnificently, via 40 all-encompassing foundation shades and an array of universal highlighters.
“Makeup is there for you to play. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.” – Rihanna
Fenty Beauty products are ultimately designed to make skin LOOK like skin. Plus they’re 100% cruelty free and the packaging is to die for. So, will you be investing in a #FentyFace? I know I will…
3 hot lust-haves from Fenty Beauty
1. Match Stix Shimmer Skinstick, £21 – BUY!
These magnetised makeup sticks LITERALLY stick together – why has nobody thought of that before? – and contain a long-wear, light-as-air shimmer formula to highlight/blush/bronze, depending on your fancy. I’m lusting over Yacht Lyfe (peach-pink), Confetti (iridescent opal) & Starstruck (iced pearl) – and the prospect of them staying safely clicked together in my bag makes me think I should just get all 3.
The Fenty Beauty philosophy is that a matte base best supports a highlighted glow. Oil-free and climate-adaptive, long-wearing and super lightweight, Pro Filt’r Soft Matte Longwear Foundation gives skin a shine-free finish that builds easily from medium to full coverage.
Killawatt = killer radiance. This is the go-to for highlighting face, eyes, lips, collarbone… literally anywhere you crave a touch of light. Lush.