All three of us have found our ‘One’ – meet our make-up marriages we’ll always stay faithful to:
I heart NARS – by Robyn
I was led to the masterful makeup mecca that is NARS after being assigned as junior PR to the brand at my first agency, Dowal Walker and later heading up the brand in a subsequent role. It’s been a long-standing love affair of mine now for almost 10 years – a passion that’s also part-pride for having worked behind the scenes and played my (small) part in making the brand what it is today.
There’s something magical in understanding the secret life cycle of a product – from conception to final use – and for me no other brand produces pigments, packaging or performance comparable to NARS. And let’s not forget the ingenuity of those names… give me a ‘Super Orgasm’ blush any day 😉
I heart M.A.C – by Ali
I remember the moment our lips first met: I was a 24 year-old wannabe writer who’d just secured my first work experience on a glossy magazine. The day before I started, I bypassed Boots and went to M.A.C’s shiny stand in Selfridges where I brought a Lipglass in Oh Baby (very noughties J-Lo) a gloss perfect for a glossy, grown-up job. Buying it started my love affair with M.A.C – and my career in journalism.
In the ensuing years, my passion has extended beyond their lip glasses: my new obsessesion is with the Versicolour lip stain in Truly Everlasting. And it’s not just their lip products I love. I’ve worn M.A.C concealers for over a decade (I’m currently using their mineralize concealer) and I recently discovered Mineralize moisture SP15 foundation. But I still get the biggest thrill buying a lipglass. Maybe because these days, they make me feel young…
I heart Benefit – by Ashling
Call me a cliché, but I love a bit of fancy packaging. I’m a marketer’s dream: you’ve had me at hello if that tarted-up type on the box catches my eye. And, many moons ago, Benefit most certainly did!
The brand’s kooky, retro style appeals to my inner ’50s soul. As I get older, I contemplate the move to more grown-up, sophisticated labels, but I constantly return to Benefit’s playful ethos. Make-up should be fun and I’m reminded of that every time I brush on the Hoola bronzer or touch up with the most glamorous nudes ever. (He he!)